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Tag Archives: Google

Google Goggle me up

19 Apr

I’m very excited about Google’s Project Glass – which will hopefully launch virtual reality glasses to the world in the next few years.

Here’s the Google Goggles video so you can see them for yourself:

 

Google’s glasses will be controlled by voice or vision and will enable the wearer to do things such as make video calls and take pictures. One imagines the glasses will also give the user a rich documentation of their day to day life and experiences. They will also aid the user by displaying relevant and timely information in their vision. For example on a walk to the underground, if the tube isn’t working that day. The mind boggles with the potential and impact they could have on our lives.

Apparently the Goggles will be tested this summer and may even be available to buy by the end of year. I’m saving my pocket money already. Below is a picture of one of the draft designs of the Google glasses.

 

Google Goggles

Google Goggles - How they might look

 

 

 
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Posted by on April 19, 2012 in Digital marketing

 

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Google adwords campaign continues for Owen Pine & Oak sale

11 Nov

Following a successful test ADMAN is now in full flow on Owen Pine & Oak’s ongoing Google adwords campaigns.

We’re currently upweighting activity to promote their pre Christmas furniture sale. The sale finishes on Sunday November 13th and they are offering 10% off their whole stock of Oak and Pine furniture including their popular Oak table and chair sets. Owen Pine & Oak Furniture is found in Chelsfield, Orpington, Kent. Browse their Oak and Pine furniture ranges now.

Milano oak dining table and chair set

Milano oak dining table and chair set

 
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Posted by on November 11, 2011 in Case studies, Digital marketing, Online advertising, Uncategorized

 

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Google certification – 1 down 1 to go

26 Aug

Well I’m happy to tell you that I have passed the first stage of Google certification with flying colours. 91% in the Google Advertising Fundamentals exam. I’m aiming to take the Search Advertising Advanced Exam next week. I’ll save the Display Advertising and Reporting Exams for another date.

The Fundamentals Exam itself was quite straightforward and though I read the 150 page document Google supply, a pass should be achievable for anyone who works with Google on a regular basis. I imagine the Search Exam might be a bit more tricky.

For those who are interested the exam is 113 multiple questions with 4 possible answers for each question. The exam is taken via software you download which takes over your computer so you can only work within the browser (making sneaky googling of answers impossible for you naughty ones out there). You have 2 hours to take the exam (no pausing possible) and you can mark questions you are not sure on to revisit at the end of the exam and give them some further thought. The best thing about the process is the speed of getting your results. Unlike the poor teenagers going through their GCSE and A Level results this summer – as soon as you click end and fill in the post exam questionnaire (optional) you get them. No time to worry!

 
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Posted by on August 26, 2011 in Digital marketing, Media buying, Media planning, Online advertising, Uncategorized

 

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ADMAN runs Google Adwords test for Owen Pine & Oak

21 Jul

Now I’m on the way to completing my Google Adwords certification I’ve received 20 x £50 Google Adwords vouchers. First up for a test is Owen Pine & Oak in Orpington Kent.

Owen Pine & Oak

Owen Pine & Oak Furniture Experts

We are testing 3 product areas, Louis Oak Bedroom furniture, Antique Pine furniture and their new range of Shabby Chic furniture. On each landing page we have placed a stronger call to action button with the phone number more prominent on the page to encourage people to call for prices and more information. As there is no online booking we will monitor the number of calls for these products to see if the test works. As £50 doesn’t buy a lot of traffic we are trying to boost the amount of clicks by starting off at very low cost per click to see which keywords yield the best quality traffic at the lowest cost. Then we can optimise the bids accordingly. We’ll keep you posted on the results.

If you are interested in talking to ADMAN about Google Adwords and your pay per click management please get in touch. We would be happy to do a free test using the Google Adwords vouchers.

 
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Posted by on July 21, 2011 in Case studies, Digital marketing, Media buying, Online advertising

 

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Google Adwords Advertising

17 Jun

ADMAN has just signed up for Google Engage. Google Engage for Agencies is a programme that offers training and support to advertising and digital agencies such as ADMAN Brighton so ADMAN can give clients the best service on Adwords, search and other Google advertising campaigns.

ADMAN has been working with Google for a long time but its always good to update knowledge. So ADMAN has just completed the basic training and will soon be certified for Google Adwords, Google Analytics, and Google Display.

As part of the Adwords programme, ADMAN now has lots of free £50 vouchers for Adwords campaigns, so if you would like to trial Adwords for free with ADMAN please get in touch.

 
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Posted by on June 17, 2011 in Digital marketing, Media buying, Media planning, Online advertising

 

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