Tag Archives: Buses

One of the best examples of brave, inspirational, clever marketing is to be found on my door step. Until recently, the Brighton & Hove Bus Company, like most others, made additional income by selling advertising space on its buses. However this didn’t do much for bus travels’ downmarket image and the objective of getting more people on the buses.

So Roger French and his team decided to forego the income, slash their advertising budget and use the bus sides to promote themselves. The ‘I’m on the Bus’ campaign taps into today’s `15 minutes of fame culture’ using large images of local businessmen, families and concierges telling their mates why they use the bus. This is accompanied by clever copy on the backs of buses to gently tease stressed-out car drivers stuck in traffic.  Genius!