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Google adwords campaign continues for Owen Pine & Oak sale

11 Nov

Following a successful test ADMAN is now in full flow on Owen Pine & Oak’s ongoing Google adwords campaigns.

We’re currently upweighting activity to promote their pre Christmas furniture sale. The sale finishes on Sunday November 13th and they are offering 10% off their whole stock of Oak and Pine furniture including their popular Oak table and chair sets. Owen Pine & Oak Furniture is found in Chelsfield, Orpington, Kent. Browse their Oak and Pine furniture ranges now.

Milano oak dining table and chair set

Milano oak dining table and chair set

 
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Posted by on November 11, 2011 in Case studies, Digital marketing, Online advertising, Uncategorized

 

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Google certification – 1 down 1 to go

26 Aug

Well I’m happy to tell you that I have passed the first stage of Google certification with flying colours. 91% in the Google Advertising Fundamentals exam. I’m aiming to take the Search Advertising Advanced Exam next week. I’ll save the Display Advertising and Reporting Exams for another date.

The Fundamentals Exam itself was quite straightforward and though I read the 150 page document Google supply, a pass should be achievable for anyone who works with Google on a regular basis. I imagine the Search Exam might be a bit more tricky.

For those who are interested the exam is 113 multiple questions with 4 possible answers for each question. The exam is taken via software you download which takes over your computer so you can only work within the browser (making sneaky googling of answers impossible for you naughty ones out there). You have 2 hours to take the exam (no pausing possible) and you can mark questions you are not sure on to revisit at the end of the exam and give them some further thought. The best thing about the process is the speed of getting your results. Unlike the poor teenagers going through their GCSE and A Level results this summer – as soon as you click end and fill in the post exam questionnaire (optional) you get them. No time to worry!

 
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Posted by on August 26, 2011 in Digital marketing, Media buying, Media planning, Online advertising, Uncategorized

 

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ADMAN creates walking blog Guysrambles.co.uk

22 Feb

ADMAN is just putting the finishing touches to a walking blog called Guysrambles.co.uk.

Guy's Rambles, walking blog designed by ADMAN Brighton

Guy's Rambles

Its named after its author, Guy, who loves to walk and dare we say it, ramble on a bit. The walking website showcases Guy’s own walks; The Palladian Way, The Ross Round and The Cape to Cape walk as well as hosting regular posts from the man himself as well as tips for great walking pubs. It was whipped up in wordpress using the pool theme with a bespoke illustrated header by Brighton web designers, Republique Design. The site has not officially been launched but Guy tells ADMAN that he has already had an enquiry from The Cotswold Life wanting to review his new book, The Palladian Way.

 
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Posted by on February 22, 2011 in Case studies, Design, Digital marketing, Online advertising, Travel, Uncategorized

 

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I’m on the Bus Campaign – Brighton & Hove Buses

18 Nov

One of the best examples of brave, inspirational, clever marketing is to be found on my door step. Until recently, the Brighton & Hove Bus Company, like most others, made additional income by selling advertising space on its buses. However this didn’t do much for bus travels’ downmarket image and the objective of getting more people on the buses.

So Roger French and his team decided to forego the income, slash their advertising budget and use the bus sides to promote themselves. The ‘I’m on the Bus’ campaign taps into today’s `15 minutes of fame culture’ using large images of local businessmen, families and concierges telling their mates why they use the bus. This is accompanied by clever copy on the backs of buses to gently tease stressed-out car drivers stuck in traffic.  Genius!

 
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Posted by on November 18, 2010 in Case studies, Outdoor advertising, Travel, Uncategorized

 

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