Top 10 smelly brands

ADMAN has become slightly obsessed with a new brand of soap you can find in some of Brighton’s pubs and clubs. The soap in question is Savon Pearle. The maker Clover Chemicals describes it as ‘a fragrant, mild, pink pearlised liquid soap that creates a rich foam and gently cleanses the skin’. But its not its hand washing functionality that ADMAN loves. The packaging and colour are nice, yes, but the amazing thing about it is the smell – which is an exact match for the increasingly rare 1980′s multi-coloured sherbet sweets, Refreshers.

Refreshers smell just like Savon Pearle soap

Which got ADMAN thinking that smell is an often overlooked factor by brands. Smells can often evoke much stronger feelings and memories than words, photos, tastes or sounds. Interestingly sometimes the smell of the product is so distinctive, like coffee or sun tan lotion, that is makes it difficult for one particular brand to own the smell. ADMAN has compiled a list of 10 smelly brands which he thinks own their smell outright.

ADMAN’s Top 10 Smelly Brands

1. Nik Naks Scampi ‘n’ Lemon flavour crisps
2. Marmite spread
3. Parma violets sweets
4. Pears soap
5. Imperial Leather soap
6. Walkers Salt & Vinegar crisps
7. Refreshers sweets
8. TCP antisceptic
9. Pot Noodle snack
10. Lilt soft drink

Feel free to disagree or suggest your own top 10 below……